With more than 80 years of experience in its field, DEL RIO has positioned itself as a leader in convenience stores in Ciudad Juárez, Chihuahua. Always seeking technological innovation, the company requested the services of HIVISION LED to implement digital signage solutions in its branches.

From the beginning, the objectives of the facility were made clear: eliminate the placement of vinyl banners to post offers on the façade, increase the capacity and speed of offers, cause a “wow factor”, thereby increasing traffic to branches and driving sales.

For this, HIVISION LED designed a solution of digital marquees in 8 mm screens, for exteriors, managed through high-performance media players, linked through a content management system (CMS, for its acronym in English). ) managed by HIVISION LED. The system allows the automated scheduling of content for offers, segmentation by hours, geographical sector of each branch, and adjustment of promotions according to other real-time variables.

The success of the first installation was reflected in additional stores where the canopies were installed, thus creating a consistent image across the various DEL RIO branches.