With more than 80 years of experience in its field, DEL RIO has positioned itself as a leader in convenience stores in Ciudad Juárez, Chihuahua. Always looking for technological innovation, the company requested the services of HIVISION LED to implement digital signage solutions in its branches

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Since the beginning, the main objectives were clear: eradicate installation of vinyl banners to publish offers on the façade, increase the capacity and speed of publication of offers, generate a "wow-factor", boosting the branches traffic and raising sales.

Therefore, HIVISION LED designed a digital banners solution, with 8 mm customized exterior LED screens, operated by high-performance digital signage media players, linked through a CMS (Content Management System) managed by HIVISION LED. The system allows an automatic scheduling for the offers, time segmentation, branches location and adjustment of promotions according to other variables of real time.

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The first's installation success was reflected in additional stores where the digital banners where introduced, creating a consistent image through the different DEL RIO branches.