As a company of long tradition in the category of convenience stores of Cd. Juárez, Chihuahua, SUPERETTE has managed to consolidate itself as leader in its industry.
Always looking for technological innovation, the company requested the services of HIVISION LED to implement digital signage solutions in its stores.
From the beginning, the objectives of the installation were made clear: to facilitate the publishing of promotions periodically in the stores, to cause a "wow factor" and to improve the shopping experience of its customers. Also important was the ability to fully automate the entire system, lowering or eliminating operation and maintenance costs.
In order to meet the objectives, a system of synchronized media players was selected, to which the content is published and distributed every two weeks to the different stores, with complete scheduling of automatic shutdown and powering of the screens, all this completely automated, without requiring operators at the stores for its operation.
Several layouts were proposed to accommodate the screens in order to cause the desired visual impact, but at the same time without sacrificing the functionality of publishing offers and promotions clearly.
The content is produced in 4K resolution, with a combination of video and digital animation across the screens of the videowall. The effect that is produced is dramatic because of the angle of the screens. This requires a special treatment of the video material in its design and editing, for each version of the promotions.
The success of the first installation was reflected in additional stores where the videowalls were installed, thus creating a consistent image through the various SUPERETTE branches.